Why your shop? Successful unique selling propositions explained with 10 examples

Why your shop? You should have a clear answer to that question. Because your competitors have them. And thanks to the World Wide Web, it's not just the two stores in the neighboring community that sell products similar to yours, but hundreds of online stores. Find out now how you stand out and what examples of good unique selling points are!

1. You don't necessarily need to have groundbreaking new products to stand out.

Of course, innovation is an argument that can hardly be beaten. Nevertheless, you don't have to invent something completely new to succeed in the market. A Unique Selling Proposition (USP) can also be a better implementation of a product, a new design, or an unbeatable service. You only have to watch out for offerings like free return shipping or free delivery from a certain order value. Of course, these are good reasons to shop in your store, but nowadays they are no longer a specialty. To really stand out, you need a slogan and a message behind which your store represents to 100%, so that the customer will remember it and buy it from you again and again.

2. How do I know what makes my shop unique?

You should make a list with special features of your shop. Afterwards you can compare it with the strengths of your biggest competitors and think about what distinguishes you from these shops, or what you are implementing better than they are. The best thing to do is to concentrate on a convincing argument. Of course, you can still use the remaining points for your marketing.

3. Market USP

Have you found out what will convince your customers most about your shop? Then you're ready to go! As you will see in the following examples, the USP is something that should catch your customers eyes when they enter your shop. In the end, it is a sales promise that is being visually advertised and that remains with the customer if it is convincing him. Ideally, this will lead them not only to look at your products and buy them, but even to recommend your shop to others. Personalized notebooks? I recently saw this at Ifidori by Ifinishit. Homemade spreads? They're available at Lady Marmelade.

The bigger and more eye-catching the message, the better. Pictures and little stories, which support them, will make your internet appearance perfect. Unbeatable quality or organic cultivation are one thing. The story of how you came to your shop, what your secret is and where your products come from is a completely different customer experience.


Here are some examples of good implementations of USP's


Argument: Great selection


Argument: Personalization


Argument: Price


Argument: No packaging


Argument: Niche market


Argument: Handmade


Argument: New idea


Argument: Ecological cultivation


Argument: Service


Argument: Sustainability


Lisa Weber